Uber targets millions of new users with launch of lite app

Originally appeared on Consumer Affairs

https://www.consumeraffairs.com/news/uber-targets-millions-of-new-users-with-launch-of-lite-app-061218.html

The rideshare company is looking to reach users with slow or spotty internet connections

By Kristen Dalli of ConsumerAffairs

June 12, 2018

Uber launched Uber Lite today in India, as it works to make itsrideshare app more accessible to people with poor internet connections. The company boasts that the app only takes up five megabytes of data on users phones — the equivalent of just three selfies.

The lite version of the app is currently only available in India, though Uber plans to market it in other countries moving forward. The app is also only available for Android users, which comprises the majority of the Indian marketplace. The company has yet to report if it will eventually branch out into the Apple market, as iPhone sales account for just two percent of smartphone sales in India.

At Uber, we believe that anyone, anywhere should be able to get a ride, the company said in a statement. And while thats true for millions of people across more than 600 cities where we operate, ridesharing is used by only a small fraction of the worlds population today.

Thats why today were introducing Uber Lite: built in India, designed for the world. Uber Lite is a simple version of the rider app that saves space, works on any network, and on any Android phone.

Uber Lite features

The redesigned version of the app allows users to keep storage on their phone for other things, while still being able to catch an Uber ride. The company says its new lite app features a 300-millisecond response time, which it compares to literally the blink of an eye, and promises functionality in areas of low connectivity.

The new app keeps many of Ubers signature functions, such as sharing trips with friends and family and in-app support. However, it combines those with the new ability to book rides in slower than normal internet speeds and with limited data plans.

Some other new features include:

  • Guided Pickups: This feature guides users through the request process by detecting their current location, thereby eliminating unnecessary typing. The app will also generate popular pickup points for users to choose from should the phones GPS service be spotty or unable to get a reading.

  • Tap over type: The app caches cities most popular places, so even if users are offline or have poor cell reception, no network is needed for them to pop up. The app also becomes more intuitive each time you use it, as it will remember places users go most often and show those options to tap on first rather than typing in the same destination repeatedly.

  • Selective use of maps: Maps in Uber Lite are optional, as the company aimed to keep the app as fast as possible. However, maps can always be accessed with a quick tap. Soon, the app will allow users to track a drivers progress on a trip should they opt not to have maps displayed.

Uber plans to roll out updates to the Lite app in the coming months. Users will soon be able to choose the language they prefer for the app during sign in and also request rides when offline.

Competition overseas

The decision to roll out the Uber Lite app in India comes as the company works to make its mark overseas.

Currently, Indias most popular rideshare app is called Ola, and the company has already rolled out a Lite version of its own app. Ola Lite is just one megabyte and garners roughly 45 percent of Indias taxi market, compared to Ubers 35 percent.

We know were not just a U.S. company, were a global company, said Peter Deng, Ubers head of rider experience. Not only have we built this for the world, it was built in India.

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